"McLuhan provides the model here. He famously said that he didn't try to predict the future as anyone could do that: he tried instead to tackle 'the really tough one' - he tried to 'predict the present'. One reason why we don't see the present, he says, is the sensory closure that accepts our dominant environment, placing it beyond perception... McLuhan describes us as living in 'the rear-view mirror' - like being in a car, travelling forwards whilst looking backwards, interpreting what we see according to older experiences and categories that we think still fit. Hence 'what we ordinarily think of as present is really the past.' As McLuhan says: 'People never want to look at the present; people live in the rear-view mirror because it's safer, they've been there before, they feel comfort."
- William Merrin, Media Studies 2.0, 2014:144
|A bigger picture.|
Increasingly, in Ways of Being, I looked at the science and technology behind what makes the two-dimensional images possible and in a variety of different forms, which (like IMAX presentations, a key focus of my dissertation) have a huge impact on how those two-dimensional images are received by the spectator.
Are you beginning to see the cycle?
And there comes a point when you have to step off of the Cinematic Merry-Go-Round and try something else out.
While still appreciating them, I can exist independent to film in relation to a larger frame of reference and experience. As a result, I am no longer shackled to a very limited comfort zone.